Reia, a British self-care brand was formed by Sophie Salisbury and Celia Foot. Reia focuses on sustainable hand and body care, providing refillable, vegan, and natural products to reduce single-use plastic waste. Each product is packaged in eco-friendly, returnable pouches, emphasizing environmental responsibility and ritual-based self-care. Their offerings include the Silva Hand Wash and Verde Body Wash, available as starter kits and refills. Products are 98.5% natural, cruelty-free, and biodegradable.
Products, such as the Silva Hand Wash, are designed with a minimalist, botanical-inspired approach, using only essential natural ingredients. Reia’s vegan and cruelty-free formulations avoid synthetic additives, aligning with both environmental and health-conscious values.
Positioned as a premium yet sustainable choice, Reia is part of a broader shift towards eco-conscious consumerism. By emphasizing transparency and sustainable packaging, the brand hopes to inspire other companies in the beauty and personal care industry. Reia have been rated by both, The Sunday Times & ICON.
Sustainability
Poucher had produced refill pouches that were in line with the brands needs. This started with their  Green Leaf and Long Grasses Body Wash. This pouch comes as 500ml and with a corner spout - further making it an effective pourable solution.
Reia utilised these pouches as a truly refill option, allowing customers to refill their bottles with pouches in order to reduce plastic waste. In fact, Reia openly declare how many bottles have been saved so far on their site. The number stands at 10,000 + and counting.
With the sustainable success of the former pouches, Reia had returned with Poucher to create their refill pouches for their SILVA hand wash and VERDE body wash. Both in 500ml formats, lining up with the former pouches. With Reia's organic products - the pouches are formed to incorporate the correct barriers for efficient reduction in light & oxygen transmission to keep the product fresh & durable.
Once used, Reia's refill pouches can be dropped straight into a postbox. They have pre-printed the pouches with a returns label so customers don't need to worry about a stamp or envelope. They are sent direct to our recycling partner to be completely recycled and repurposed.
Reia's recycling partner, Enval, uses an innovative process known as pyrolysis to convert the pouches back into their basic elements; raw aluminium and a plastic oil, which can then be repurposed into new products. This makes the pouches 100% recycled and repurposed with transparency.
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