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Why UK Festival vendors should be using drink pouches for their liquids

Updated: May 16



Festivals are synonymous with joy, celebration, and camaraderie. However, amidst the vibrant atmosphere lies a concerning reality: the staggering amount of waste generated by single-use packaging. As the world grapples with environmental challenges, festival vendors have a unique opportunity to lead the way towards sustainability. One effective solution gaining traction is the adoption of refill pouches. In this article, we delve into the reasons why UK festival vendors should enthusiastically embrace refill pouches.

Figures for plastic waste generated in music festival
Figures for plastic waste generated in music festival Image: Powerful Thinking

In a world grappling with the consequences of plastic pollution, festival vendors have a pivotal role to play in fostering sustainability. Embracing refill pouches represents a significant step towards reducing waste, conserving resources, and meeting consumer expectations. By adopting refillable packaging solutions, festival vendors not only demonstrate their commitment to the environment but also contribute to a more sustainable future for festivals worldwide. It's time for vendors to seize the opportunity and embrace refill pouches as a sustainable solution for a brighter tomorrow.


Pouches are a new sustainable way to provide packaging range of products. This includes food, drink, cosmetics, supplements, agricultural and many more. Pouches are not just one size fits all, there are many variables to pouches and the styles and variables. There is the stand up pouch, gusset pouch, flat based pouch, three side seal pouch, shaped pouch and last but not least the spout pouch. The Spout pouch is common because of its pouring capabilities.


This is also where the term 'refill pouch' is likely to cross paths. Spouted pouches can be sized anywhere from 50cl - 5L. These pouches are an effective way to sample drinks without the guilt of glass for something so trivial. Not to mention these pouch sizes at festival's can be easily tucked behind a bar.


What are the benefits to these refill / non refill pouches ?


Environmental Impact The environmental toll of single-use plastics is undeniable. Festivals, often sprawling over vast grounds, witness a deluge of disposable cups, plates, and packaging. Refill pouches offer a sustainable alternative, significantly reducing plastic waste. By opting for refillable containers, festival vendors can substantially minimize their ecological footprint, contributing to a cleaner and greener environment.


Glastonbury Festival ban single use plastics
Glastonbury festival volunteers clearing waste

Did you know: Music festivals in the UK generate some 23,500 tonnes of waste every year - a mountain for volunteers to try and sort through.


Resource conservation Manufacturing traditional single-use packaging consumes copious amounts of resources, including water and energy. Refill pouches require fewer resources to produce and transport, making them a more sustainable choice. By embracing refillable options, festival vendors actively participate in resource conservation, promoting responsible consumption patterns.

Bringing to attention the fact that pouches take up such little room as opposed to plastic cups and other traditional packaging. This is by far a superior way to handle waste and helps reduce the negative impact on land fills.


Plant Formed pouches packaging that is plant formed can be recycled effectively whilst adding a greener touch to your pouch. Recently - new technology has allowed for the development of pouches made with sugarcane, which has the benefit of not just reducing emissions, but actively oxygenates! Pouches made with sugarcane are desirable for multiple business types, as they are able to handle liquids & high abv alcohol contents.


Poucher's range of sugar pouches available to order to test sustainability to your brand.


Cost-Efficiency While initial investments might be required to transition to refill pouches, the long-term benefits are substantial. Refillable packaging often proves to be more cost-effective than single-use alternatives. Festival vendors stand to save money on purchasing disposable items repeatedly, thus improving their profit margins in the long run.

Customising your pouches are an effective way to market your brand without the need for expensive packaging types, such as glass bottles.


Consumer Preference & Community engagement Modern consumers are increasingly conscious of their environmental impact. They actively seek out businesses that demonstrate a commitment to sustainability. By offering refill pouches, festival vendors align themselves with consumer preferences, enhancing their brand image and attracting environmentally-conscious patrons.


Festivals serve as platforms for community engagement and education. By prominently featuring refill pouches, vendors not only showcase their commitment to sustainability but also educate festival-goers about eco-friendly alternatives. This proactive approach fosters a culture of environmental responsibility within the festival community, driving positive change beyond the event itself.


Versatility and Convenience Refill pouches offer versatility and convenience, catering to a wide range of products from beverages to condiments. Their lightweight and flexible nature make them easy to transport and handle, simplifying logistics for festival vendors. Additionally, refill pouches can be customized with branding and messaging, serving as effective marketing tools for vendors.


Interesting facts about the environment & Festivals


. In 2017 a research found Leeds and Reading Festivals in the UK to have had 475,000 paper cups, weighing six tonnes, had been collected and recycled.


. Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day



. Glastonbury has for the first time banned the sale of single-use plastic drinks bottles.



In a world grappling with the consequences of plastic pollution, festival vendors have a pivotal role to play in fostering sustainability. Embracing refill pouches represents a significant step towards reducing waste, conserving resources, and meeting consumer expectations. By adopting refillable packaging solutions, festival vendors not only demonstrate their commitment to the environment but also contribute to a more sustainable future for festivals worldwide. It's time for vendors to seize the opportunity and embrace refill pouches as a sustainable solution for a brighter tomorrow.










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